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Privacy Policy
Last updated: June 22, 2025
PHIFTYONE operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). PHIFTYONE is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our Services.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect and Process
When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can reasonably be associated with you or another individual.
Personal information does not include information collected anonymously or information that has been anonymized so that it can no longer reasonably identify you.
Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect and process the following categories of personal information:
Contact Information
Including your:
- Name
- Billing address
- Shipping address
- Telephone number
- Email address
Financial Information
Including:
- Credit card information
- Debit card information
- Bank account details
- Payment method information
- Payment confirmations
- Transaction details
Account Information
Including:
- Username
- Password
- Security questions
- Preferences
- Account settings
Transaction Information
Including:
- Products viewed
- Products added to cart
- Wishlist activity
- Purchases
- Returns
- Exchanges
- Cancellations
- Previous transactions
Communications With Us
Including information you provide when contacting customer support or communicating with us.
Device Information
Including:
- Device information
- Browser information
- Network connection information
- IP address
- Unique identifiers
Usage Information
Including information about how you interact with the Services, such as how and when you browse, navigate, and engage with our website.
Sources of Personal Information
We may collect personal information from the following sources:
Directly From You
Including when you:
- Create an account
- Make a purchase
- Contact us
- Use our Services
- Otherwise provide personal information directly to us
Automatically Through the Services
Including information collected from your device when you use our Services or visit our website, including through cookies and similar technologies.
From Service Providers
Including providers that help us operate our business and process information on our behalf.
From Business Partners and Other Third Parties
We may receive information from marketing partners, analytics providers, advertising partners, and other third parties.
How We Use Your Personal Information
Depending on how you interact with us and the Services, we may use your personal information for the following purposes:
Providing, Personalizing, and Improving the Services
We use your personal information to:
- Process payments
- Fulfil orders
- Manage shipping and delivery
- Process returns and exchanges
- Maintain your account
- Remember your preferences
- Provide customer reviews functionality
- Recommend products that may interest you
- Personalize your shopping experience
- Improve our Services
Marketing and Advertising
We may use your personal information to:
- Send marketing emails
- Send SMS communications
- Deliver promotional content
- Display advertisements on our website and third-party platforms
- Show personalized advertisements based on products viewed, added to cart, or previously purchased
Security and Fraud Prevention
We use personal information to:
- Verify accounts
- Provide secure transactions
- Detect and prevent fraud
- Investigate suspicious activity
- Protect our Services and customers
You are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or other login information with anyone.
Customer Support and Communications
We use personal information to:
- Respond to inquiries
- Provide customer support
- Communicate regarding orders and services
- Maintain our relationship with customers
Legal Compliance
We may process personal information to:
- Comply with legal obligations
- Respond to lawful requests from public authorities
- Enforce our policies and agreements
- Protect our legal rights
- Resolve disputes
How We Share Personal Information
In certain circumstances, we may share your personal information with third parties for legitimate business purposes, including:
Service Providers
Including Shopify and third-party providers that assist with:
- Payment processing
- Shipping and fulfilment
- Customer support
- Analytics
- Cloud storage
- IT management
Marketing and Advertising Partners
We may share information with advertising and marketing partners to deliver relevant marketing and personalized advertising.
For example, Shopify may help us provide personalized advertising across websites and services based on your interactions with our store.
Depending on your location, you may have the right to opt out of certain targeted advertising activities.
With Your Consent
We may share information when you request, authorize, or otherwise consent to such sharing.
Corporate Transactions
Personal information may be disclosed in connection with:
- Mergers
- Acquisitions
- Financing transactions
- Bankruptcy proceedings
- Corporate restructuring
Legal Requirements
We may disclose information when required by law or when necessary to:
- Comply with legal obligations
- Protect our rights
- Protect the rights of customers or others
- Enforce our Terms and Policies
Relationship With Shopify
The Services are hosted by Shopify.
Shopify collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services.
Information submitted through our store may be transferred to and shared with Shopify and its service providers, which may be located in countries outside your country of residence.
To improve our business and customer experience, we may also use enhanced Shopify features that incorporate data derived from interactions with our store, Shopify, and other Shopify merchants.
In these circumstances, Shopify acts as a data controller for certain processing activities and is responsible for responding to requests related to your privacy rights.
For more information about how Shopify processes personal information, please review Shopify’s Consumer Privacy Policy:
https://www.shopify.com/legal/privacy
Third-Party Websites and Links
Our Services may contain links to third-party websites or online services.
We are not responsible for the privacy practices, security measures, content, accuracy, or reliability of third-party websites.
Any information you provide on third-party platforms may be subject to their own privacy policies and terms.
We encourage you to review those policies before providing personal information.
Children's Privacy
The Services are not intended for children.
We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.
If you believe a child has provided us with personal information, please contact us at:
and we will take appropriate steps to delete the information.
Security and Retention of Information
No method of transmission over the internet or method of electronic storage is completely secure.
While we take reasonable measures to protect your personal information, we cannot guarantee absolute security.
We recommend that you do not send sensitive or confidential information through unsecured communication channels.
We retain personal information only for as long as necessary to:
- Maintain your account
- Provide our Services
- Fulfil legal obligations
- Resolve disputes
- Enforce our agreements and policies
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute and may only apply in certain circumstances. We may decline your request where permitted by law.
Right to Access
You may have the right to request access to the personal information we hold about you.
Right to Deletion
You may have the right to request that we delete personal information we hold about you.
Right to Correction
You may have the right to request that we correct inaccurate personal information we maintain about you.
Right to Data Portability
You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain conditions and exceptions.
Managing Communication Preferences
We may send you promotional emails. You can opt out of receiving these communications at any time by using the unsubscribe link included in our emails.
Even if you opt out of marketing communications, we may still send you non-promotional emails relating to your account, purchases, orders, or customer service matters.
Additional Rights for UK and EEA Residents
If you reside in the United Kingdom or the European Economic Area (EEA), and subject to local laws and regulations, you may also have the following rights:
Right to Object or Restrict Processing
You may have the right to object to certain processing activities or request that we restrict the processing of your personal information under specific circumstances.
Right to Withdraw Consent
Where we rely on your consent to process your personal information, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before the withdrawal.
You may exercise your rights where available through the Services or by contacting us using the contact details provided below.
For information about how Shopify processes your personal information and the rights available to you, please visit:
We will not discriminate against you for exercising any of your privacy rights.
To protect your information, we may need to verify your identity before responding to your request, as permitted or required by applicable law.
Where permitted by law, you may designate an authorized representative to submit requests on your behalf. Before accepting such requests, we may require proof of authorization and may also ask you to verify your identity directly with us.
We will respond to all valid requests within the timeframes required by applicable law.
Complaints
If you have concerns about how we process your personal information, please contact us using the contact details below.
Depending on your location, you may have the right to lodge a complaint with your local data protection authority or appeal our decision regarding your privacy request.
Residents of the European Economic Area (EEA) may find a list of national data protection authorities through the European Data Protection Board.
International Transfers
Please note that your personal information may be transferred to, stored, and processed in countries outside of your country of residence.
Where we transfer personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent safeguards required under applicable law, unless the destination country has been recognized as providing an adequate level of data protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, legal obligations, or regulatory developments.
When we make changes, we will post the updated Privacy Policy on this website, revise the "Last Updated" date, and provide any notices required by applicable law.
Contact
If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise any of your privacy rights, please contact us at:
Email: info@phiftyone.store
For the purposes of applicable data protection laws, PHIFTYONE acts as the data controller of your personal information.